2-Term First Year Pathway in Business and Management - Continue to Bachelor of Arts (Honours) - Business and Marketing

HIC offers University First Year studies for candidates who do not meet the direct entry criteria or hold high school qualifications that are not recognised. Upon successful completion of the pathway programme students will progress onto the second year of their University of Hertfordshire progression degree.

Marketing is an exciting, dynamic and multi-focused discipline. This course will provide students with a broad perspective, covering subjects such as principles of marketing, strategic planning, consumer behaviour, enterprise, brand and media communications and market research. It will prepare students to work successfully in the sector whether they wish to set up their own business or join a small or a large enterprise. During this degree, students will have the opportunity to study for a professional qualification with the Chartered Institute of Marketing (CIM), significantly enhancing their career prospects. In the First Year, students are given the opportunity to become Affiliate Members of CIM and study for a first CIM award.