Seneca Polytechnic - Seneca at York Campus
70 The Pond Road, Toronto, Ontario, Canada
Program Summary
The Business Administration - Marketing (BAM) (Optional Co-op) three-year advanced diploma program will prepare students to become a marketing leader. They will learn to develop, integrate and execute marketing strategies for new and existing products and services. They will be challenged to be creative, analytical and tactical to identify, build and sustain a loyal customer base through unique marketing approaches.
- Technical proficiency
- Analytical skills
- Problem-solving
- Critical thinking
- Leadership skill
- Marketing manager
- Marketing co-ordinator
- Account manager
- Product manager
- Brand manager
- Digital marketing manager
- Interactive marketing manager
- Market researcher
- Event and trade show marketer
- Sports marketer
- Sales account manager
- Retail sales manager
- Digital and traditional media buying and planning
- Media sales manager
- Small business owner
- Search engine account marketing manager
- Web content manager
Academic Background
Minimum Level of Education Completed
Grade 12 / High School
Minimum GPA
50%
Minimum Language Test Scores
TOEFL
80
IELTS
6
Reading
5.5
Writing
5.5
Listening
5.5
Speaking
5.5
PTE
58
Reading
10
Writing
10
Listening
10
Speaking
10
Duolingo
105
Program Intakes
May 2025
Open date
June 20, 2024
Submission deadline
March 1, 2025
September 2025
Open date
October 16, 2024
Submission deadline
July 1, 2025
January 2026
Open date
February 7, 2025
Submission deadline
November 1, 2025
Cost and Duration
3-Year Undergraduate Advanced Diploma
Program Level
3 year advanced college diploma
Program Length
$20635 CAD
Cost of Living
$90 CAD
Application fee
$15501 CAD / First Year
Gross Tuition
Other Fees
Books and Supply Costs Fee: $1,265 per year
Health Insurance Fee: $785 per year
Academic Technology Fee: $272 per year
Athletics and Recreation Fee: $110 per year
SSF Membership Fee: $100 per year
Study Destinations
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