Sheridan College - Hazel McCallion - Mississauga
4180 Duke of York Boulevard, Mississauga, Ontario, Canada
Program Summery
Program Description
- Write marketing plans that analyze the unique situation a firm faces, and recommend actions to keep the organization competitive.
- Develop and deliver sales presentations and advertising plans.
- Meet the needs of the changing marketing environment by using digital marketing tools within a strategic business context.
- Develop a marketing plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
- Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
- Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
- Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
- Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
- Conduct market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
- Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
- Develop learning and development strategies to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
- Apply the principles of business ethics and corporate social responsibility to business decisions.
Academic Background
Minimum Level of Education Completed
Grade 12 / High School
Minimum GPA
70%
Minimum Language Test Scores
TOEFL
80
IELTS
6
Reading
5.5
Writing
5.5
Listening
5.5
Speaking
5.5
PTE
58
Reading
49
Writing
49
Listening
49
Speaking
49
Duolingo
105
Literacy
85
Conversation
85
Comprehension
85
Production
85
Cost and Duration
3-Year Undergraduate Advanced Diploma
Program Level
3 year advanced diploma including 8 months of co-op
Program Length
$20635 CAD
Cost of Living
$100 CAD
Application fee
$16206 CAD
Tution fee
Other Fees
International Health Insurance Fee: $1,160 per year
College-Wide Technology Fee: $250 per year
SSU Student Experience Fee: $196 per year
Athletic Activities Fee: $140 per year
Athletic Building Capital Fee: $70 per year
Program Intakes
September 2025
Open date
November 15, 2024
Submission deadline
May 7, 2025
May 2025
Open date
January 3, 2025
Submission deadline
May 1, 2025
January 2026
Open date
April 29, 2025
Submission deadline
October 31, 2025
Study Destinations
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