BA (Hons) Advertising and Digital Marketing Communications 3+0 in collaboration with University of Greenwich, UK

This forward-thinking degree develops your ability to spot market trends, interpret consumer behaviour and design compelling, high-impact advertising campaigns. It combines modules in customer insight, brand strategy and social media with practical briefs from the Institute of Direct and Digital Marketing and other industry partners, giving you both theoretical grounding and real-world experience. Accredited by the Chartered Institute of Marketing (CIM) and the Chartered Institute of Data and Marketing (IDM), the BA (Hons) Advertising and Digital Marketing Communications at Greenwich is among London’s highest-ranked marketing programmes (Complete University Guide 2019), offers exemptions from selected CIM and IDM exams, and is one of the earliest degrees of its kind in the UK with a distinctive presence in Malaysia.​