BA (Hons) Business / Marketing (with placement or overseas study option)

The BA (Hons) Business/Marketing program at Manchester Metropolitan University (MMU) is designed to give students a comprehensive understanding of business practices and marketing strategies. This course combines business fundamentals with marketing principles, preparing graduates for a wide range of roles in business, marketing, and management.

Students have the opportunity to choose between a placement year in industry or an overseas study year, which provides valuable real-world experience. The program focuses on key areas such as consumer behavior, digital marketing, branding, market research, and business strategy, equipping students with the practical skills needed to succeed in global business environments.