Bachelor of Arts (Honours) in Business Management with a specialism in Business Analytics

This programme is specifically designed to provide students with:

• An understanding of the context, nature and implications of analytics and its application to business decisions from stakeholder perspectives.
• A comprehensive understanding and application of business analytics across functional areas including finance, accounting, marketing and human resource management.
• Exposure to the theoretical and practical issues of conducting business in a contemporary and future setting with data at the centre of managerial decision making.
• Developing employment skills such as business analysis, problem solving, evidenced based written and oral communication, using data in decision making, and the ability to conduct research into contemporary business analytical issues.

DEGREE LEVEL 1

Students will gain basic understanding of the context within which business operate - Management, Law, Accounting, Economics, Entrepreneurship and Marketing. We will also expose them towards business & communication skills, computing & IT skills, quantitative skills, and independent learning. All Business Management programmes have a common first year so that they will get a solid grounding in core business management theories and practices.

DEGREE LEVEL 2

Students will be exposed to more advanced level of curriculum including behavioral science, business ethics & governance, critical thinking in management, and international culture & communications. In-depth understanding in functional management in various areas will be developed as well. They will gain further understanding of core business processes through the industry-leading software supported by SAP and data management. We will further nurture their independent learning to prepare them for the workplace and for further research.

INTERNSHIP (16 WEEKS)

Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.

DEGREE LEVEL 3

Students will make use of their previous studies and industrial experience to learn about the business management specialize in business analytics, with aims to groom them as a leader in business analytics.

MQA COMPULSORY SUBJECTS*