George Brown College - Waterfront

51 Dockside Drive, Toronto, Ontario, Canada

Bachelor of Brand Design (G305) (Co-op)

4-Year Bachelor's Degree

Program Summary

The Honours Bachelor of Brand Design is a four-year degree program that responds to the rapidly changing world of graphic design by preparing students to be a forward-looking brand designer with strengths in collaboration, research, critical and strategic thinking, technical design execution and brand storytelling. This program is built on multidisciplinary pillars of research, critical thinking, strategic brand development, technical design execution and brand storytelling. Brands are more than logos or sales tactics, they are carefully developed relationships between the brand makers and audiences – a brand is a promise to follow through on a purpose and a set of values that taken together express how someone perceives an organization or product. The Honours Bachelor of Brand Design degree is an opportunity for students to connect to a knowledgeable creative community of collaborators. They will become a strategic designer who can bridge business strategy, technology and the design world in order to produce innovative brand experiences. Graduates of this program will have the analytical and technical skills to:

Communicate and evolve the brand through the design of visual and physical, online and offline identities and experiences.
Research to create and tailor designs that work across different touchpoints, generating dynamic, responsive, multisensory and personalized brand experiences for customers.
Write, visualize and translate the brand story across these touchpoints and engage long-term with the emotions of audiences.
Collaborate toward creative innovation with multidisciplinary teams.

This program responds to the dynamic and growing field of design, training students to:

Create streamlined brand messaging across numerous mediums and touchpoints that engage audiences.
Understand new technology and be able to work across the old and new channels.
Have strong writing skills and adapt to different situations, audiences and genres.
Be flexible in that students are able to adapt to changing work and work environments (multiple sectors, services and products).
Work collaboratively and bridge business and creative roles by understanding the culture, processes and language of the branding business.
Utilize diverse and quantifiable research methodologies in the design process.
Offer a diverse and customizable range of services to clients, particularly niche services (e.g., video and animation).
Have the ability to compete on tender: put together a professional sales pitch while offering a competitive price.

Academic Background

Minimum Level of Education Completed

3-Year Undergraduate Advanced Diploma

Minimum GPA

75%

Minimum Language Test Scores

TOEFL

IELTS

6.5

Reading

Writing

Listening

Speaking

PTE

Reading

Writing

Listening

Speaking

Duolingo

120

Production

100

Program Intakes

May 2027

Open date

August 6, 2026

Submission deadline

March 1, 2027

May 2028

Open date

August 6, 2027

Submission deadline

March 1, 2028

Cost and Duration

4-Year Bachelor's Degree

Program Level

2 year undergraduate bridging program

Program Length

$20635 CAD

Cost of Living

$110 CAD

Application fee

$19302 CAD / First Year

Gross Tuition

Other Fees

Mandatory Health Insurance Fee: $756 per year
Student Association Fee: $269 per year
Academic Technology Support Fee: $224 per year
Athletics Fee: $117 per year
Athletic Capital Fee: $74 per year

Study Destinations

Canada

United States

United Kingdom

Malaysia

Australia

Language Test

IELTS

GED

SAT

GRE

Company

About Us

Blogs

E-Learning

Terms & Condition Privacy Policy Refund Policy