Bachelor of Business Administration

MAHSA University’s Bachelor of Business Administration (BBA) is an exciting 3-year degree program designed to prepare students for a wide range of careers in the business world. It provides a strong foundation in core business principles and practices. Graduates will gain the essential knowledge and skills needed to work in many business fields, such as business management, human resources, banking, marketing, sales, real estate, manufacturing, and trade. During the program, students will study important subjects including accounting, business law and ethics, economics, finance, marketing, human resource management, management information systems, operations management, international business, organizational behavior, and strategic management. They will also learn useful analytical skills through courses like business statistics, financial mathematics, and operations research. Students can choose to specialize in areas like Marketing, Finance, or Human Resource Management, based on their personal interests and current market needs. By the end of this program, graduates will be well-prepared to succeed in various business environments both in Malaysia and around the world.
Program Overview

• Duration:3 years (Full-Time)

• Mode: On-campus or Open & Distance Learning (ODL)

• Accreditation: Malaysian Qualifications Agency (MQA/FA1541)

• Campus: MAHSA Avenue - MAHSA University City Campus

• Intakes: January, April, July, September

Curriculum Structure

Year 1:

• English for Academic Writing

• Introduction to Business

• Business Communications

• Principles of Management

• Principles of Marketing

• Organizational Behaviour

• Economics Principles and Issues

• Digital Business

• Business Analytics

• Financial Accounting

Year 2:

• Principles of Finance

• Human Resource Management

• Knowledge Management

• Consumer Behaviour

• Business Intelligence and IT Security

• Ethics, Governance, and Accountability

• Business Law

• Elective 1 – Quality and Change Management or Islamic Banking and Finance

Year 3:

• Marketing Management

• International Business

• FinTech

• Technology Management

• Strategic Management

• Business Research Methods

• Electives: Personal Financial Planning, Project Management

• Industrial Training

  Career Prospects
  Graduates of the BBA program can pursue various roles, including:​

  • Business Administrator

  • Marketing Executive

  • Financial Analyst

  • Human Resource Manager

  • Operations Manager

  • Entrepreneur

Accommodation & Living Expenses

MAHSA University provides on-campus accommodation options ranging from MYR 500 to MYR 900 per month. Off-campus housing is also available, with costs varying based on location and amenities.

Additional living expenses, including food, transportation, and personal costs, may vary depending on individual lifestyles.