Bachelor of Business Administration - Business Analytics

Interested in turning measurements into insight? With an undergraduate business analytics major from Western Michigan University’s Haworth College of Business, you will play an important role as organizations collect and seriously examine data. In order to deliver exceptional business performance, it is crucial for successful businesses to actively analyze internal and external data to drive their decisions. Opportunities abound for tech savvy business people who know how to deal intelligently with data.

The undergraduate business analytics major prepares students to succeed in a data-driven world, providing exposure to software platforms and techniques used to store, transform, manipulate, analyze and interpret small and large sets of data.