Bachelor of Business Administration - Marketing - Digital Marketing

This innovative program is designed for students to get ahead of the pack, so they can go out and make an impact in the career they’re meant for. With a BBA in Digital Marketing, students can develop increasingly vital online marketing strategy and information technology skills. As a digital marketing professional, students will have both the conceptual background and the tools to develop actionable digital strategies in search engine optimization, social media, mobile technologies, data science, visual analytics, and e-commerce that will lead to the success of their organization and their career.

Lubin’s BBA in Digital Marketing program was created in collaboration with the Seidenberg School of Computer Science and Information Systems. This interdisciplinary collaboration allows students to tailor their degree to their specialized interests in web authoring, cybersecurity, design thinking, and emerging technologies. Students in this major conduct secondary research using digital platforms to prepare a situation analysis; they also use appropriate digital tools for planning and evaluating online campaigns within the legal boundaries affecting firms.

Overall, the program equips students with knowledge and skills covering a broad spectrum of marketing activities. As digital technologies continue to evolve, marketers must adapt strategies and make business decisions in a continually changing environment. Students acquire a solid foundation in the advertising and marketing profession's application of marketing principles in the context of the highly digitized global economy, an in-depth understanding of online marketing strategy and information technology, and a keen sense of 21st-century marketing and the skills employers are seeking.

Guest speakers will bring their unique knowledge and perspectives into the classroom. The professors partner with companies to integrate real-world projects into the curriculum and to provide career opportunities to the students. Additionally, students can join the Interactive and Direct Marketing Lab, an in-house consulting agency that works with multiple clients.