Bachelor of Business Analytics

The Bachelor of Business Analytics (Honours) is designed to help students build strong expertise in data analysis and Big Data technologies, preparing them for the growing demand for data-driven business professionals. Throughout the programme, students learn how to collect, organise, interpret, and evaluate large volumes of information using modern analytical methods and digital tools.

The programme focuses on developing logical reasoning, problem-solving, and evidence-based decision-making abilities. Students learn how to convert complex datasets into meaningful information that can support business planning and strategic decisions. Alongside analytics and information technology subjects, the curriculum includes a broad selection of core business modules, providing students with a balanced understanding of both business operations and data-driven technologies. This combination prepares graduates to respond effectively to the increasing importance of data and analytics in the global business environment.