Bachelor of Business (Honours) in International Business and Marketing - Taylor’s Business School

Delve deep into a wide range of subjects that are essential for navigating the complexities of the global marketplace. Taylor's immersive Bachelor of Business in International Business and Marketing programme lets you develop a solid foundation in core business principles while gaining specialised knowledge in international marketing strategies. It is designed to foster an innovative mindset among its graduates. The hands-on module encourages students to embrace dynamic business environments and trains them to see challenges as opportunities for growth and success. By combining theoretical frameworks with practical applications students are empowered to make strategic marketing decisions in a global context.

Key Highlights of Bachelor of Business in International Business and Marketing

Highly Ranked Subjects

The World's Top 50 in Marketing and No. 1 private university in Malaysia & Southeast Asia for Business and Management Studies based on the QS World University Rankings by Subject 2024.

Industry Advisory Panel (IAP)

Close collaboration with Taylor's Industry Advisory Panel (IAP) to embed real-world solutions through immersion programme and internship experiences

Real-World Experience

Exposure to a more rewarding and engaging learning experience through activities such as Industry Immersion & Module Adoption Programme, and more

Primary Major

This component consists of Common Core subjects, which are common modules that provides the fundamental knowledge of the discipline.

Common Core

Year 1

• Accounting for Non-Specialists
• Introduction to Management 
• Business Economics
• Principles of Marketing
• Introduction to Finance
• Quantitative Methods for Business
• Human Resource Management

Year 2

• Understanding Entrepreneurialism
• Introduction to International Business
• Consumer Behaviour
• Marketing Analytics
• International Finance 
• Integrated Marketing Communications
• Export Practices and Management
• Transnational Management
• International Economic Theory and Policy
• Interactive and Digital Marketing

Year 3

• Strategic Management
• International Trade and Multinational Business
• Services Marketing
• Strategic Marketing Capstone Project
• Entrepreneurship Accelerator Project 1
• Internship/Industry Immersion 
• International Business Issues and Policies 
• International Marketing
• Entrepreneurship Accelerator Project 2 
• Contemporary Issues in Marketing
  

*All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.