Bachelor of Business (Marketing)

This program equips students with the knowledge and skills needed to understand consumer behavior, develop marketing strategies, and promote products or services effectively. The program covers key areas such as market research, digital marketing, branding, advertising, and sales management. Graduates can pursue careers in various industries, including retail, advertising, public relations, and corporate marketing. This degree prepares students for dynamic roles in the ever-evolving marketing landscape.

If you're passionate about driving positive change in large organizations or exploring the many career paths a business degree offers, CQ University's Bachelor of Business provides a dynamic and future-focused education. This program develops essential business and management skills, preparing you to thrive in an ever-evolving workforce. Tailored for students aiming for diverse careers in business and management, the course equips you with the knowledge and expertise needed to succeed across various industries. This program offers a chance to build expertise in both traditional and emerging business fields while developing essential skills such as critical thinking, problem-solving, technological proficiency, cross-cultural awareness, ethical decision-making, and innovation—qualities highly valued by employers. You’ll also gain practical experience through industry placements, internships, and projects, providing real-world learning opportunities that prepare you for success in the evolving job market.