Bachelor of Business - Marketing (089205G)

Program Description

The Bachelor of Business harnesses students' energy and passion for success. This degree gives students the knowledge to create a career as a business professional. Whether students wish to pursue a corporate role in a global enterprise or start their own business, this program will provide them with the skills to do it. The Bachelor of Business begins with four core subjects: Financing Enterprises, Enterprise Innovation and Markets, Enterprise Leadership, and Enterprise Law. These subjects provide students with the essential business knowledge that will be the platform for their career and equip students with the academic skills that will underpin their success in the degree.

Marketing focuses on the process built around understanding and satisfying the needs and wants of customers. This major will introduce students to the core concepts of marketing theory, consumer behaviour, marketing communications, brand management, and marketing strategy. Graduates are equipped with the skills for marketing careers in a range of diverse industries across multiple international platforms.

At Sydney City Campus, students can complete a three year bachelor’s degree in as little as two years and enter the workforce sooner.