Bachelor of Business (Marketing) (090279A)

A Bachelor of Business in Marketing provides students with the skills to engage and influence customers, develop brand loyalty programs and execute strategic campaigns. A marketing degree delivers key information on how to enhance core business knowledge with marketing practices, using an eye for industry trends, responsibilities, needs and opportunities. They will graduate job-ready with a strong body of business knowledge and marketing ability.

This degree builds a strong understanding of business principles while students learn marketing theories, practice and the role that marketing plays in the success of contemporary organizations. This degree has been developed in consultation with the Australian Marketing Institute (AMI) to ensure they are taught the most relevant and up-to-date information. This course also involves industry work placement where students will gain hands-on experience that complements their theoretical knowledge.