Bachelor of Business (Marketing)

The Bachelor of Business is crafted to develop adaptable professionals equipped to navigate today’s dynamic and evolving business world. Rather than focusing solely on theory, the program emphasizes real-world applications and hands-on experience across vital business disciplines such as innovation, analytics, marketing, leadership, and financial management. Students can shape their educational journey by choosing from a diverse range of study areas, selecting either two primary specializations or combining one major with up to two minors. This flexibility allows them to build a personalized skill set that aligns with their career goals. The six available majors—spanning innovation and entrepreneurship, marketing, leadership and management, human resources, international relations, and international business—cater to a wide variety of interests and professional paths.

Central to the program is a commitment to experiential learning. Through real industry case studies and practical assessment tasks, students gain insights into the types of challenges and opportunities they are likely to encounter in the workplace. These applied learning experiences bridge the gap between academic knowledge and professional practice, ensuring that graduates not only understand core business concepts but can confidently apply them in diverse business settings. The result is a well-rounded education that prepares students to become effective, forward-thinking leaders in their chosen fields.