Bachelor of Mass Communication (Honours) in Public Relations and Marketing

Our Bachelor of Mass Communication (Honours) in Public Relations and Marketing places a strong emphasis on Public Relations (PR) and events, complemented by comprehensive knowledge in marketing communication. Through this programme, you'll gain proficiency in digital marketing, effective marketing communication, and social media market strategies. You'll also have the opportunity to hone your skills in planning, strategising, and executing impactful marketing campaigns tailored to modern communication strategies.

Overseas Transfer Options

United Kingdom (UK) and Australia

Australia 🇦🇺

University of South Australia

• Bachelor of Communication and Media | 1 + 2 years or 2 + 1 years 

University of Technology Sydney

• Bachelor of Communication (Strategic Communication) | 1 + 2 years

University of Melbourne

• Bachelor of Arts | 1 + 2 years
  
  

UNITED KINGDOM 🇬🇧

UWE Bristol

BA (Hons) Media Communications | 1 + 2 years or 2 + 1 years

Primary Major

This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.

Common Core

Year 1

• Introduction to Mass Communication 

• Visual Communication 

• Intercultural Communication 

• Communication Theory

• Innovative Media 

• Media Writing 

• Media Analytics 

• New Media and Society

• Media Law & Ethics

Year 2

• Public Relations Principles 

• Promotional Writing 

• Publicity and Media Relations 

• Crisis Management 

• Organisational Communication 

• Introduction to Management

• Principles of Marketing

• Consumer Behaviour

• Relationship Marketing 

• Research Methods

Year 3

• Final Project

• Research Project

• Professional Media Workshop 

• Public Relations Consultancy

• Internship