Bachelor of Mass Communication in Public Relations and Event Management programme

Our Bachelor of Mass Communication in Public Relations and Event Management programme is designed to cultivate communication strategists who possess the skills and expertise to enhance an organisation's image and competitive edge through seamlessly integrated PR plans and captivating event campaigns. We believe in nurturing your ability to think critically, encouraging you to challenge viewpoints, explore creative ideas and concepts, and examine issues from a multitude of perspectives.

Through internships, industry collaborations, and hands-on projects, you will develop the practical skills and industry insights necessary to thrive in the professional world.

Australia 🇦🇺

University of South Australia

• Bachelor of Communication and Media | 1 + 2 years or 2 + 1 years 

University of Technology Sydney

• Bachelor of Communication (Strategic Communication) | 1 + 2 years

University of Melbourne

• Bachelor of Arts | 1 + 2 years
  
  

UNITED KINGDOM 🇬🇧

UWE Bristol

• BA (Hons) Media Communications | 1 + 2 years or 2 + 1 years

You will experience active engagement with the industry through the module Professional Media Workshop. This module will provide you with opportunities to participate in talks, workshops, forums, and practical sessions conducted by industry professionals. The degree programme emphasises hands-on exposure to planning and executing real campaigns for real clients. You will also have the chance to engage with industry members through the Public Relations Consultancy module, Live Event Project, and the student-formed agency called Venturous.

This degree programme is compatible with the new Taylor's Curriculum Framework, which allows you to mix and match study modules according to your preferences

Primary Major

This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.

Common Core

Year 1

• Introduction to Mass Communication 

• Visual Communication 

• Intercultural Communication 

• Communication Theory

• Innovative Media 

• Media Writing 

• Media Analytics 

• New Media and Society

• Media Law & Ethics
  
  

Year 2

• Design for Events

• Events & Entertainment

• Events Operation

• Exhibition Management

• International Public Relations

• Promotional Writing

• Publicity and Media Relations

• Pubilc Relations Principles

• Crisis Management

• Research Methods

Year 3

• Professional Media Workshop

• Final Project

• Research Project

• Public Relations Events Consultancy 

• Internship