Bachelor of Mass Communication programme

Throughout this Bachelor of Mass Communication programme, you will develop the core skills required for effective communication. You will learn the art of researching, honing your ability to gather and analyse information. Our focus on writing will sharpen your written communication skills, enabling you to craft compelling messages tailored to different audiences and platforms.

Overseas Transfer Options

United Kingdom (UK) and Australia

Australia

University of South Australia

• Bachelor of Communication and Media | 1 + 2 years or 2 + 1 years 

The University of Queensland

• Bachelor of Communication  | 1.5 + 1.5 years

Edith Cowan University

• Bachelor of Media and Communications (Advertising, Broadcasting & Digital Journalism, Public Relations) | 2 + 1 years
  University of Technology Sydney

• Bachelor of Communication (Strategic Communication) | 1 + 2 years

• Bachelor of Communication (Digital and Social Media) | 1 + 2 years

• Bachelor of Communication (Media Arts and Production) | 1 + 2 years

• Bachelor of Communication (Journalism) | 1 + 2 years

• Bachelor of Communication (Media Business) | 1 + 2 years

• Bachelor of Communication (Social and Political Science) | 1 + 2 years

• Bachelor of Communication (Writing and Publishing) | 1 + 2 years

University of Melbourne

• Bachelor of Arts | 1 + 2 years

UNITED KINGDOM

Cardiff University

• BA Journalism and Communication | 1 + 2 years

• BA Media and Communication | 1 + 2 years

• BA Media, Journalism and Culture | 1 + 2 years
  
  

University of Dundee

• MSc Spatial Planning with Sustainable Urban Design | 3 + 1 years

Strategising is a crucial aspect of communication, and our programme will equip you with the tools to develop effective communication plans. You will learn how to identify communication objectives, devise strategies, and execute them with precision. By honing your strategic thinking abilities, you will be prepared to navigate the challenges of the ever-changing communication landscape. Through hands-on projects and real-world scenarios, you will learn how to plan, execute, and evaluate communication initiatives across a range of sectors.

Primary Major

This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.

Common Core

Year 1

• Introduction to Mass Communication

• Visual Communication

• Intercultural Communication

• Communication Theory

• Innovative Media 

• Media Writing 

• Media Analytics

• Media Law & Ethics

Year 2

• New Media and Society

• Specialisation Modules

Year 3

• FINAL PROJECT

- Choose 1 out of 5 Modules

• Research Project

• Internship

You will need to choose one of the specialisation below:

Digital Media Production

• Narrative Writing 

• Digital Moving Image

• Digital Animation and Compositing

• Visual Storytelling

• Audience Studies 

• Trends in New Media 

• Digital Media Creative Project

Journalism & Media Practice

• Journalism Fundamentals

• Newsgathering and Writing

• Narrative Journalism

• Broadcast Journalism

• Activism and the Media

• New Media Production

• Journalism Professional Practice
  
  

Advertising & Brand Management 

• Advertising Fundamentals 

• Strategic Copywriting

• Creative Design for Advertising

• Brand Management

• Corporate Identity & Branding Design

• Media Planning and Analysis

• Advertising & Brand Management

• Collaborative Project

Public Relations

• Public Relations Principles

• Promotional Writing

• Publicity And Media Relations

• Crisis Management

• Organisational Communication

• International