Business Administration: Marketing (B.S.)

Business Administration: Marketing (B.S.) delves into how consumer preferences change over time and how businesses can strategically position their products or services to meet those evolving needs. Students in this program build a strong foundation in marketing concepts, gaining the skills to analyze market trends, interpret consumer data, and develop informed strategies that drive business growth.

This concentration prepares students for dynamic careers in marketing by combining creativity with analytical problem-solving. By understanding customer behavior and utilizing data-driven insights, students learn to craft effective marketing approaches that create value for both businesses and consumers.