Seneca Polytechnic - Seneca at York Campus
Seneca Polytechnic - Seneca at York Campus

70 The Pond Road, Toronto, Ontario, Canada

College Diploma - Business - Marketing (BMT)

2-Year Undergraduate Diploma

Program Summary

The Business - Marketing (BMT) two-year diploma program will provide students with a solid foundation of marketing. They will have a detailed understanding of integrated marketing communications, selling, strategies and analysis, web design, research and channel management.


Students will be equipped with tools and techniques to create multi-objective marketing strategies, including promotional campaigns, pricing, packaging and distribution of products, services and ideas. They will also benefit from problem-based learning, real-world projects and case studies.

Throughout this program, students will develop the following skills:
  • Leadership
  • Brainstorming ideas
  • Management techniques
  • Critical thinking
  • Planning
  • Project management
When students graduate from this program, these are the types of career options that they can explore:
  • Marketing assistant
  • Marketing co-ordinator
  • Account manager
  • Market researcher
  • Assistant sales manager
  • Assistant event planner
  • Social media assistant
  • Digital marketing assistant
  • Media planning assistant

Academic Background

Minimum Level of Education Completed

Grade 12 / High School

Minimum GPA

50%

Minimum Language Test Scores

Reading

5.5

Writing

5.5

Listening

5.5

Speaking

5.5

Reading

10

Writing

10

Listening

10

Speaking

10

Program Intakes

Open date

June 20, 2024

Submission deadline

March 1, 2025

Open date

October 16, 2024

Submission deadline

July 1, 2025

Open date

February 7, 2025

Submission deadline

November 1, 2025

Cost and Duration

2-Year Undergraduate Diploma

Program Level

2 year college diploma

Program Length

$20635 CAD

Cost of Living

$90 CAD

Application fee

$16667 CAD / First Year

Gross Tuition

Other Fees

Books and Supply Costs Fee: $1,265 per year
Health Insurance Fee: $785 per year
Academic Technology Fee: $264 per year
Student Achievement Fee: $53 (one time)
Learning Centre Fee: $53 per year