Seneca Polytechnic - Seneca at York Campus
Seneca Polytechnic - Seneca at York Campus

70 The Pond Road, Toronto, Ontario, Canada

College Diploma - Creative Advertising (CAB)

2-Year Undergraduate Diploma

Program Summary

The Creative Advertising (CAB) two-year diploma program will expose students to the different aspects of advertising communications including strategic planning, concept development, digital content creation and management, copywriting, art direction, account management, applied research and public relations. Students will be challenged to be a creative and imaginative thinker, strong-willed, and a superior writer with solid interpersonal skills. 


Each semester of this program offers a building-block process with fundamentals and real-life experiences delivered by industry expert professors and advertising agency partners to nurture and inspire creativity. Throughout each semester, students will also have opportunities to develop and present full-fledged ad campaigns.

Throughout this program, students will develop the following skills:
  • Copywriting
  • Creative thinking
  • Content creation
  • Interpersonal skills
When students graduate from this program, these are the types of career options that they can explore:
  • Advertising copywriter
  • Social media curators
  • Digital content manager
  • Digital community manager 
  • Account executive
  • Strategic planners
  • Media buyers
  • Media planners 
  • Marketing communications co-ordinator

Academic Background

Minimum Level of Education Completed

Grade 12 / High School

Minimum GPA

50%

Minimum Language Test Scores

Reading

5.5

Writing

5.5

Listening

5.5

Speaking

5.5

Reading

10

Writing

10

Listening

10

Speaking

10

Program Intakes

Open date

October 16, 2024

Submission deadline

July 1, 2025

Open date

February 7, 2025

Submission deadline

November 1, 2025

Cost and Duration

2-Year Undergraduate Diploma

Program Level

2 year college diploma

Program Length

$20635 CAD

Cost of Living

$90 CAD

Application fee

$15895 CAD / First Year

Gross Tuition

Other Fees

Books and Supply Costs Fee: $2,050 per year
Health Insurance Fee: $785 per year
Academic Technology Fee: $263 per year
Student Achievement Fee: $53 (one time)
Learning Centre Fee: $53 per year