George Brown College - St. James
George Brown College - St. James

200 King Street East, Toronto, Ontario, Canada

College Diploma - Social Media Production - Culture-Based Creativity (P116)

2-Year Undergraduate Diploma

Program Summary

Prepare for a wide range of potential career paths in social media, including advertising consultant, content creator, influencer, and more, with the two-year Social Media Production – Culture-Based Creativity (P116) diploma program.  

Students develop the technical skills and business acumen essential for social media production while exploring the broader context of social media’s role in shaping culture and influencing societal norms. The curriculum also delves into visual literacy, semiotic techniques, and cultural trends. The program’s holistic approach aims to foster effective and ethical social media communication strategies. 

Hands-on learning includes practical creation sessions to explore how social media content is generated. 

Students gain a multifaceted skill set, encompassing the practical aspects of content creation, the ability to generate and interpret analytics, and a deep understanding of the cultural influences and implications inherent in social media dynamics. This comprehensive approach equips graduates to navigate the complex landscape of social media with a nuanced understanding of its technical and cultural dimensions. 

Program Specific Computer Requirements
Students will need to have access to a personal computer with the following minimum specifications:

  • Apple M3 chip with 8-core CPU, 10-core GPU, 16-core Neural Engine (or Windows-based equivalent)
  • 8GB unified memory
  • 512GB SSD storage
  • 14-inch Liquid Retina XDR display²

Academic Background

Minimum Level of Education Completed

Grade 12 / High School

Minimum GPA

50%

Minimum Language Test Scores

Reading

5.5

Writing

5.5

Listening

5.5

Speaking

5.5

Reading

50

Writing

50

Listening

50

Speaking

50

Production

90

Program Intakes

Open date

September 24, 2025

Submission deadline

July 1, 2026

Open date

September 24, 2026

Submission deadline

July 1, 2027

Cost and Duration

2-Year Undergraduate Diploma

Program Level

2 year college diploma

Program Length

$20635 CAD

Cost of Living

$110 CAD

Application fee

$16274 CAD / First Year

Gross Tuition

Other Fees

Mandatory Health Insurance Fee: $756 per year
Student Association Fee: $269 per year
Academic Technology Support Fee: $224 per year
Athletics Fee: $117 per year
Athletic Capital Fee: $74 per year