Diploma of Fashion Marketing and Enterprise (108078C)

A Diploma of Fashion Marketing and Enterprise introduces students to commercial fashion enterprise management, providing theoretical and technical skills for a career in fashion marketing, operations or retail. Upon successful completion, students have the opportunity to further their studies by completing the Bachelor of Fashion Marketing and Enterprise.

This course teaches students how to create, market and manage commercial fashion enterprises in an ever-changing landscape. They will explore various business models, digital communication strategies, fashion buying and merchandise planning, brand development, consumer research, entrepreneurship and fashion retail and operations practices.