University of Guelph - Humber
207 Humber College Boulevard, Etobicoke, Ontario, Canada
Program Summary
Program Description
In this program, students will earn both an Honours Bachelor of Applied Arts in Media and Communication Studies, and a Diploma in Media Communications. Students will be introduced to key media disciplines and study the communication theories and perspectives that form the foundation of effective media practice. They will study governance, policy, legal and ethical issues, and will build a range of hands-on skills and learn to think critically and to work in a team environment.- Digital Marketing & Social Media: Learn the fundamental principles of marketing, combined with evolving practice of social media, and how organizations use them to influence behaviour and attitudes.
- Media Management & Analytics: Learn how media enterprises, organizations and departments are developed and operate and the principles of strategic communication and the use of data analytics in crafting promotion, advertising and content strategies.
- Multimedia Journalism: Learn the skills demanded by traditional and emerging news and information platforms—print, broadcast, online and multimedia—with a strong focus on writing, editing and packaging.
- Public Relations: Learn the skills and techniques central to public persuasion and corporate representation, including media relations, public affairs, social media and event management.
- Visual Communication: Learn the fundamentals of photography, videography, design and production as they are deployed throughout the media industry to communicate key messages and concepts.
Academic Background
Minimum Level of Education Completed
Grade 12 / High School
Minimum GPA
75%
Minimum Language Test Scores
TOEFL
89
IELTS
6.5
Reading
6
Writing
6
Listening
6
Speaking
6
PTE
60
Reading
60
Writing
60
Listening
60
Speaking
60
Duolingo
110
Program Intakes
September 2025
Open date
January 1, 2025
Submission deadline
July 1, 2025
September 2026
Open date
January 1, 2026
Submission deadline
July 1, 2026
Cost and Duration
4-Year Bachelor's Degree
Program Level
4 year dual bachelor of applied arts and diploma in media communications including a field placement
Program Length
$20635 CAD
Cost of Living
$92 CAD
Application fee
$28334 CAD / First Year
Gross Tuition
Other Fees
University Health Insurance Plan Fees: $420 per year
Information Technology Fees: $216 per year
IGNITE Fees: $101 per year
Athletics and Recreation Fees: $100 per year
Academic Support Fees: $68 per year
Study Destinations
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