Fashion Design and Merchandising (B.A.)

The Fashion Design and Merchandising (BA) program delves into the ever-changing and highly lucrative fashion industry, covering the creation, production, and distribution of fashion products. Students gain a comprehensive understanding of the field by studying design principles, market trends, and consumer behavior while developing the skills to assess and anticipate customer demands. The curriculum emphasizes the intricate processes involved in bringing fashion concepts to the marketplace, from design and development to branding and retail strategies. Graduates of this program are well-prepared for diverse careers in fashion manufacturing, merchandising, brand management, marketing, and retail operations, positioning them for success in this fast-paced and competitive industry. As a Fashion Design and Merchandising major, you will engage in a diverse curriculum that covers textile and apparel production, fashion merchandising, retail operations, consumer behavior, marketing strategies, business management, accounting, and economics. Additionally, you can explore various creative disciplines, including figure drawing, fashion illustration, and costume or interior design. The program also offers valuable hands-on experience through full-time internships and cooperative education opportunities with industry-leading companies involved in fashion development, production, and promotion.