Seneca Polytechnic - Seneca at York Campus
Seneca Polytechnic - Seneca at York Campus

70 The Pond Road, Toronto, Ontario, Canada

Graduate Certificate - Brand Management (BMK) (Optional Co-op)

Postgraduate Certificate

Program Summary

The Brand Management (BMK) (Optional Co-op) eight-month graduate certificate program focuses on providing students with the skills and knowledge to develop and execute successful brand strategies in today's consumer-focused digital environment. They will understand all aspects of a brand and then develop a plan to build successful brand equity.


Students' learning will be further advanced through a range of instructional styles, case studies and relationship-building with industry professionals through industry/association field work or optional work term.

Throughout this program, students will develop the following skills:
  • Develop brand strategies
  • Product launch planning
  • Business analysis
  • Research
  • Branding 
When students graduate from this program, these are the types of career options that they can explore:
  • Assistant brand manager
  • Product manager
  • Brand consultant
  • Brand strategist
  • Assistant marketing manager
Students may also find their career on the product and service side of business and marketing.

Academic Background

Minimum Level of Education Completed

3-Year Bachelor's Degree

Minimum GPA

50%

Minimum Language Test Scores

Reading

6

Writing

6

Listening

6

Speaking

6

Reading

10

Writing

10

Listening

10

Speaking

10

Program Intakes

Open date

October 16, 2024

Submission deadline

July 1, 2025

Open date

May 1, 2025

Submission deadline

November 1, 2025

Cost and Duration

Postgraduate Certificate

Program Level

8 month graduate certificate

Program Length

$20635 CAD

Cost of Living

$90 CAD

Application fee

$15895 CAD / First Year

Gross Tuition

Other Fees

Books and Supply Costs Fee: $1,533 per year
Health Insurance Fee: $785 per year
Academic Technology Fee: $272 per year
Student Achievement Fee: $55 (one time)
Learning Centre Fee: $54 per year