Graduate Certificate - Digital and Social Media Marketing (DMM)

The Social Media (SMD) eight-month graduate certificate program is delivered by a team of expert faculty members who will advance each students' knowledge of digital media fundamentals including social media platforms, tools, and techniques. Students will learn to create content, develop campaigns and implement social media and digital engagement strategies to help organizations achieve their objectives.

Through hands-on learning, students will learn how social media can be used in an organizational context. This program was developed in close consultation with industry leaders to ensure that students learn what is relevant, applicable across multiple disciplines and currently in demand.

Throughout this program, students will develop the following skills:

Develop and implementing a comprehensive social media strategy

Use web data and analytics to optimize marketing processes

Identify and capitalizing on engagement opportunities to drive business goals 

Create relevant, engaging visual communications to enhance students' brand’s marketing.

Identify ways to reduce marketing costs and improve online engagement

When students graduate from this program, these are the types of career options that they can explore: