University of California, Irvine
510 East Peltason Drive, Irvine, California, USA
Program Summary
- Build effective online marketing strategies for customer acquisition, conversion and retention
- Integrate key analytics and consumer browsing behavior into students online marketing efforts
- Drive more traffic to students website using search engine marketing (SEM) techniques, including search engine optimization (SEO), to enhance both organic and paid search tactics, and maximize promotional dollars
- Track and measure online marketing campaigns using website analytical services
- Apply social media, mobile and emerging technologies to promotions
Academic Background
Minimum Level of Education Completed
4-Year Bachelor's Degree
Minimum GPA
77%
Minimum Language Test Scores
TOEFL
71
IELTS
6
PTE
50
Reading
10
Writing
10
Listening
10
Speaking
10
Duolingo
95
Program Intakes
June 2025
Open date
November 19, 2024
Submission deadline
May 19, 2025
September 2025
Open date
November 19, 2024
Submission deadline
August 25, 2025
January 2026
Open date
May 25, 2025
Submission deadline
November 25, 2025
March 2026
Open date
November 19, 2025
Submission deadline
February 24, 2026
Cost and Duration
Postgraduate Certificate
Program Level
3 month accelerated graduate certificate including a 10 week optional internship
Program Length
$14506.5 USD
Cost of Living
$200 USD
Application fee
$7900 USD / First Year
Gross Tuition
Other Fees
Internship Fee: $2,900 per year
Health Insurance Fee: $585 per year
Books and Supplies Fee: $400 per year
Student Services Fee: $250 per year
Study Destinations
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