Graduate Certificate - Marketing Management (MKM) (Optional Co-op)

The Marketing Management (MKM) (Optional Co-op) eight-month graduate certificate program will develop a students' fundamental knowledge of marketing management and channel their strength towards creating, building, communicating and delivering value to customers in innovative and creative ways. Students will gain skills and knowledge in several key areas including marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, strategic market planning, generating new accounts and sales revenues.