Integrated Foundation - Bachelor of Arts (Honours) - Marketing

Effective marketing is essential to every successful organisation – and Middlesex University's BA Marketing is the ultimate stepping-stone to an exciting career across a range of disciplines. Students will follow in the footsteps of graduates who have pursued careers in all areas of marketing, including marketing research, product development, brand management, integrated marketing communications, and retailing at companies including Bardingtons, Prem International School, IKEA, a number of local authorities, and the NHS.

As part of Middlesex' Business School, students will develop their critical thinking and gain the tools and knowledge needed to successfully navigate the professional marketing field.

They’ll also have the flexibility to tailor their marketing degree with a range of optional modules – from brand management and consumer behaviour, to market insight and digital marketing – that will complement their personal interests and career goals. Students will work on a consultancy project with a brief set by industry professionals and develop practical solutions in response.