International Direct - Bachelor of Business Administration - Marketing

International Direct is designed for international students with advanced English-language skills. The focus is on academic, cultural and professional growth so students can excel in school and prepare for a successful future.

Studying marketing provides students with the basis to understand the art of developing, communicating, and delivering an offering that consumers find attractive. The goal of marketing is to persuade, earn, and keep customers, clients and partners through carefully articulating the value of product or service. Studying marketing develops creativity, strategic problem solving, and a deep understanding of consumer behavior and motivation.

Skills developed within this major include: Analytic Skills, Communication, Copywriting, Creative Thinking, Influencing, Problem-Solving, Public Speaking, Research Skills, Selling, Storytelling.