International Direct - Bachelor of Science - Management - Marketing

Program Description

International direct admission is for international students with advanced English-language skills. It focuses on academic, cultural, and professional growth so students can excel in school—and prepare for a successful future.

International direct students receive:

• Exclusive and rigorous academic coursework
• Priority access to in-demand courses that fit their interests
• Guidance from academic advisors and mentors
• Career development and networking opportunities
• Intensive classes with domestic students

The College of Management (CM) at UMass Boston offers a bachelor of science in management (BSM) degree with a full range of management courses and management concentrations that prepare students for specific management responsibilities. The program is built on a solid foundation in the arts and humanities achieved by completing CM's general education requirements. 

Coursework and a whole array of student resources help undergraduate students develop the communication, presentation, and analytical skills required by contemporary managers. More specific, professional development is available through various student activities as well as the career services offered by the College of Management. Students in the BSM program are required to participate in the Management Achievement Program (MAP), a co-curricular program designed to prepare students for their role as management professionals.

Marketing Concentration

The purpose of marketing is to find and keep customers. Employers in today’s economic environment actively seek competent, committed individuals for a variety of upwardly mobile careers in the field of marketing. The marketing concentration provides students with an in-depth understanding of the most current thinking and practices in strategic marketing techniques along with the analytical, communication, and computer skills their employers expect.

UMB alumni are employed in retailing, sales, service marketing, marketing research and database management, advertising, promotion, product management, brand management, customer relations, and direct and electronic marketing.