Marketing (B.A.)

Marketing is about delivering value in a dynamic and competitive economy. It involves identifying customer needs, developing products or services to meet them, effectively communicating their benefits, and ensuring they reach the right audience.

A marketing degree prepares you for diverse career paths in industries that rely on strategic promotion and consumer engagement. Opportunities include advertising, retail management, brand strategy, market research, digital marketing, social media, sales, and more. The marketing program equips students with both technical expertise and leadership skills essential for success. Graduates can pursue careers across a range of industries, such as manufacturing, retail, advertising, media, and government. Potential career paths include roles in sales, brand management, advertising, market research, logistics, and purchasing, among others.