Marketing-Bachelor of Commerce

Explore the world of marketing beyond ads and jingles. Marketing helps us understand what people want in different places. This major gives you the knowledge and skills to become a successful marketer in a constantly changing world. This marketing program combines both theory and practice. Taught by expert researchers, you’ll learn about branding, content marketing, analytics, and social media marketing. You'll study consumer behavior, advertising, market research, and strategic marketing, with hands-on projects like creating marketing plans and conducting research.

The program offers lessons through lectures, workshops, and tutorials, guided by top marketing experts. With strong connections to the industry, it provides a balance of theory, practice, and future career opportunities in marketing.