Marketing - Business (B.S.)

The marketing concentration provides a diverse selection of courses, allowing students to customize their studies based on their specific interests. Key areas of focus include marketing analytics, promotional strategies, business and government marketing, sales management, nonprofit marketing, product development, and brand strategy. Throughout the program, students gain expertise in launching new products, establishing strong brands, setting pricing strategies, crafting marketing campaigns, managing customer relationships, and analyzing consumer behavior and market trends.Students gain skills in creating new products, establishing brand identity, determining pricing strategies, designing marketing messages and promotional campaigns, maintaining customer relationships, and evaluating consumer behavior and market dynamics.​