Master of Business Administration (MBA) in Marketing

The Master of Business Administration (MBA) in Marketing focuses on helping students understand how marketing plays a vital role in building a company’s competitive advantage in today’s fast-changing world. Students will learn about the latest trends and modern marketing practices that influence how organizations stay competitive.

This programme aims to offer a modern business education that combines the latest research and practical knowledge across all key areas of business, preparing students to adapt and succeed in a highly competitive industry.

Students will also develop important leadership skills such as communication, teamwork, and problem-solving. The MBA in Marketing is based on strong business principles and will prepare students to approach real-world business challenges with fresh, strategic thinking.
Programme Overview:

• Degree Awarded: Master of Business Administration (MBA) – Marketing

• Duration: 1 to 1.5 years (Full-time)

• Study Mode: Coursework and project-based learning

• Campus: SEGi University, Malaysia
  
  What You Will Learn:​

  • Marketing strategies to strengthen a company's competitive position

  • Future marketing trends and modern marketing practices

  • Strategic business decision-making

  • Business innovation and leadership development

  • Integration of marketing within overall business operations
    
    Key Skills Developed:​

    • Strategic thinking for marketing and business growth

    • Communication and leadership abilities

    • Teamwork and problem-solving skills

    • Application of research and data analysis in marketing decisions

    • Adaptability to global business challenges
      
      Assessment Methods:​

      • Assignments

      • Presentations

      • Group projects

      • Case studies

      • Final project or dissertation (depending on the university’s structure)