Master of Science - Digital Marketing

Technology has created new challenges and opportunities for businesses, from their products and services to the way that distribution functions, with digital marketing playing an increasingly vital role in these business operations. This MSc Digital Marketing (with study abroad) course will provide students with the theoretical knowledge and hands-on skills employers are looking for, in this challenging but exciting environment.

By the end of this Master's course, learners will be able to use their digital marketing knowledge to create marketing communication campaigns for both social media and more traditional channels. Students will also have a practical understanding of various digital marketing skills applicable to current and future trends, from marketing analytics to consumer behavior perspectives, so they can make well-informed marketing decisions in real-world situations.