Master of Science - Marketing - Analytics

The MS in Marketing with an Emphasis in Analytics program can provide students with the tools and knowledge they need to excel in the field of marketing. We prepare students to solve complex marketing problems and make informed decisions by integrating marketing strategic thinking with data modeling and analysis.

With a curriculum emphasizing the application of data analytics to marketing strategy, students will be prepared to make impactful decisions that drive success. The school's experienced faculty provide a supportive and challenging application-based learning environment where they can develop their personal and professional skills.  

The MS in Marketing program has a rich 20-year history. The school recognizes the growing importance of data analytics in the field of marketing and have responded by introducing a new Analytics emphasis, designed to meet the increasing demand for professionals with expertise in marketing analytics, which requires a deeper understanding than what is covered in the general MS in Marketing program. With this new emphasis, they provide their students with the knowledge and skills necessary to excel in this dynamic and rapidly evolving field.