Master of Science - Marketing & Retail Innovation (B658)

Students accelerate their career with this dynamic Masters programme blending marketing expertise and customer-driven retail innovation. Inspired by the creativity, innovation and the relentless pace of change within retailing,  faculty have worked closely with industry leaders to create the MSc in Marketing and Retail Innovation.

Retail is everywhere, and this programme delivers fundamental learnings that are applicable across multiple sectors. Some of the greatest companies in the world will feature at the heart of their studies – from Amazon to Tesco, Primark to Burberry and Alibaba to Unilever. UCD's MSc in Marketing and Retail Innovation is about integrating the new and old, the physical and digital, the consumer and the supplier.

This programme will ensure that students have a comprehensive grounding in marketing, while opening up their opportunities to embrace the data and technological changes occurring in the industry which are transforming retail all over the world. The goal of this programme is to deliver a unique perspective and immersive experience where students can learn from each other, make connections, develop new skills, and be inspired to reach the next level within their marketing and retail careers.