International Foundation Studies + College Diploma - Communication - Extended + Bachelor of Communication and Media - Marketing Communication

Program Description

• English
• Mathematics
• Technology
• The Arts/Humanities/ Society

• be supported in building language and academic skills for further studies
• get direct entry to the 2nd year of a many bachelors degrees
• develop a good understanding in key cultural areas
• develop the professional expertise to enter and confidently contribute to the communication industries.

This course aims to produce critically aware, ethically responsible and multi-skilled professionals who will thrive in the interlinked industries of public relations, public affairs and corporate communications.

In this unique national capital setting, you’ll explore how historical and current social, political and economic processes influence, and are influenced by, communication.

Are you looking for a springboard to work in the rapidly evolving and multifaceted marketing communications industry? With this degree from UC, you’ll develop skills and knowledge in strategic and brand development, media engagement, advertising and cross-platform digital communication. You’ll refine your analytical and problem-solving skills, as well as your understanding of professionalism and social responsibility.

So that you can hit the ground running, you’ll have ongoing exposure to the industry, as well as access to professional internships and training across multi-disciplinary platforms. You’ll graduate with a solid understanding of the consumer and the strategic and creative principles involved in professional marketing communications practice, as well as the skills needed to meet industry demands.

Study a Bachelor of Communication and Media (Marketing Communication) at UC and you will:

• align the production of professional marketing communication with industry requirements, standards and global best practice
• apply professional judgement and knowledge in adapting marketing communication theories, principles and methodologies across diverse social, cultural and organisational contexts.